Let cognitive exploration drive better business outcomes

The Center aims to advance the coordinated development across four key domains: promoting academic research in China's tourism informatization sector, supporting public tourism information services, facilitating the upgrading of traditional tourism industries, and cultivating specialized talent in tourism informatization. As a collaborative innovation platform for professional tourism big data in China, this integrated big data platform consolidates diverse tourism information and resources, opening access to domestic and international stakeholders as well as the industry. It actively responds to the National Tourism Administration's “Smart Tourism” policy direction, accelerating the pace of transformation and upgrading within China's tourism industry.

Huang Xiankai, Vice President of Beijing Union University and Dean of the Tourism College, stated: "The Tourism College of Beijing Union University has always taken serving the development of China's tourism industry as its mission, hoping to fully leverage its role as a bridge connecting government and industry. During this period of rapid transformation and upgrading in China's tourism industry, seizing the opportunities presented by big data and leveraging it to advance tourism education and industry development has become a core focus for the School in recent years. As one of the larger tourism institutions in China, the School of Tourism at Beijing Union University possesses a solid foundation in tourism informatization research and talent cultivation.